最近几天一直反复在看乔布斯2005年在斯坦福大学学生毕业典礼上面的演讲。这个演讲让“Stay Hungry, Stay Foolish.”这句《地球商品目录》的停刊语一下子火遍网络，但并没有十分贴切的中文翻译，有人就直接翻译成“保持饥饿，保持愚蠢”，显然十分不恰当，我比较认同的是知乎里面引用的Jamie的解释：
2005 年，Steve Jobs 在 Stanford 毕业典礼上演讲，最后送给了在场的年轻人一句「Stay Hungry, Stay Foolish.」这个演讲后来被广为流传，各种中译版也纷纷出现，有些人把这句话翻译为「求知若饥，虚心若愚」，《Cheers 杂志》则把这句话翻译为「饥渴求知，虚怀若愚」。无论如何，我认为这些都是错误的解读。
美国人不会用 hungry 来形容对于知识的追求。对知识，他们用的是「好奇」(curious)这个词。一个求知若渴的人，叫做「intellectually curious」或是「eager to learn」，但绝对不会是「intellectually hungry」，也极少是「hungry to learn」。
用到 hungry 的时候，针对的「成功」，也就是「hungry for success」。所以 Steve Jobs 的「Stay Hungry」，根本不是叫你去求「知」的意思，他真正想说的，是要你去不停的寻找成功，永远不知道满足。为什么？因为创业者最常犯的错误，除了做出没人要的东西之外，就是太快满足于初期的成功，接着开始以为自己是神，再也不会失败。
杨致远就是最好的例子，90 年代末期 Yahoo 叱咤网络圈后，他开始陶醉于成功之中，成天打高尔夫球、旅行，结果呢？快转十年之后，Yahoo 现在的市值等于他们手中持有的阿里巴巴股票，也就是说这家母公司是一毛不值。为什么？因为他失去了 hungry。
回头看 Steve Jobs，过去 14 年来，他像一头肌饿的猛兽，永远不会满足，Mac、iPod、iPhone、iPad 一招接一招，不停直捣对手的心脏，如果不是因为健康状况，他大概永远没有停歇的一天，这，就是 hungry，这，就是 Fox写的「稀有的猪」。
美国人也不会用 foolish 来形容虚心，虚心叫做「humble」、叫做「be a good listener」、叫做「be open to new ideas」。而 fool，根本不是「虚心的人」，fool 是「笨蛋」的意思。
「You gotta be a fool to believe that will work.」(你一定是个白痴才会相信那东西会成功)是所有的创业者最常听到的，而 Steve Jobs 想告诉你的，就是别理他们，继续当你的傻瓜。因为要革命，你就注定要在众人的误会中孤独的前进。
所以各位创业者，记住 Steve Jobs 的 Stay Hungry, Stay Foolish.
Stay Hungry, Stay Foolish.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky -- I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation -- the Macintosh -- a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me -- I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over
最初几个月，我真的不知道干什么。我觉得自己太让人失望，上一代企业家交给我的接力棒，已经被我掉了。我与 David Packard和Bob Noyce见面，试着道歉我把事情搞得这么糟。我的失败被大肆曝光，我甚至想过从硅谷逃走。但是，慢慢地，有一件东西让我看到了曙光----我依然热爱我做的事情。苹果公司发生的问题，丝毫没有改变这一点。我确实被否决了，但是我仍然热爱这个事业。所以，我决定从头开始。
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma -- which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
我年轻的时候，有一本奇妙的出版物，叫做《地球商品目录》（The Whole Earth Catalog），那是我们那一代人的圣经之一。它是由一个叫做Stewart Brand的人，在距离此处不远的Menlo公园创造的。他诗一般地将它带到了人世。那是六十年代末期，个人电脑和桌面出版还没有问世，它是由打字机、剪刀和一次成像照相机做成的。它有点像纸质的Google，不过是在Google诞生35年之前。它充满了理想主义，包含了许多灵巧的工具和伟大的想法。
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.